But a lie that can no longer be challenged becomes a form of madness.
Over the past six or so months I’ve on and off been reading Guy Debord’s The Society of Spectacle. I had encountered his ideas in an essay which used them to explain much of modern social media, key is applying his observation of how capitalism molds “people” into “consumers” in such a way as to make their primary identities not only what they purchase, but the act of purchasing. See: YouTube videos of product influencers and the post-apocalyptically odd phenomenon of pre-teens making thousands of dollars a week off of unboxing videos. “Apple is better than Windows” has supplanted the identity of ideas with the identity of product.
(as always: my understanding of him may be a bit naive)
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