13 November 2004
Blink
Malcolm Gladwell has a new book coming out in January of next year called Blink: The Power of Thinking Without Thinking [Amazon]. Gladwell wrote my 30 September 2004 Currently Reading item, The Tipping Point. Tipping Point analyzed how popular trends become popular--labeling that transition as the tipping point. He classified the way that trends tip into three areas: the law of the few, the stickiness factor, and the power of context. His ideas have that quality of obvious-yet-unstated. Why hadn't someone codified this before?
Blink should be equalling intriguing. IT Conversations has a streaming presentation by the author. A simple, obvious statement he makes at one point in the presentation,our feelings about something are extraordinarily unstable,hints at the conclusions arrived at by social construction [Wikipedia]. We're making choices every day, many of which we think are normal and absolute, yet we will change our choice--sometimes to the exact opposite--when context changes.
[ via BoingBoing -> IT Conversations ]
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[ posted by sstrader on
13 November 2004 at 12:35:58 PM in Culture & Society
]
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